- ADAM J.
FLEISCHER
343 Soquel Avenue #306, Santa Cruz, California 95062
831-252-9851
adam@adamjf.com
- Copywriter and Marketing Communications Manager
Content Strategy, Content Development and Copywriting
Multifaceted entrepreneurial marketing
professional experienced with the strategy, messaging, writing and
development of award-winning marketing and sales-enablement content for
leaders including Cisco, Oracle, HP, Dell, Toshiba and Nokia.
Experienced with networking, mobile, cloud and infrastructure software
technologies and markets. Skill set includes building and managing
content development teams, managing vendors/agencies and video
production.
Consistently produces multiple projects on-schedule and on-budget,
meeting business goals by leveraging technology, simplifying
complexity, capturing attention and staying focused on business
objectives.
- Education
STANFORD GRADUATE SCHOOL OF
BUSINESS, Stanford, CA – M.B.A.
COLUMBIA
UNIVERSITY, New York, NY – B.A., Ancient
Studies
- Awards
A Business Week ICON, Hugo, Addy, Cindy, Aurora and
BMA Pro-Comm Awards. Twice named one of the Top 100 Multimedia
Producers of
the Year.
- Professional
Experience
SR. MARKETING COMMUNICATIONS MANAGER & COPYWRITER
eTimes Communications, Santa Cruz, CA, 2005 – current
Develop and write superior high-tech marketing communications for top clients. Recent clients and projects include:
• TIBCO Software:
Marketing management and copywriting including communications plans and
marketing program development, project management, strategic messaging
and copywriting. Managed integration of acquired companies’ web
sites into corporate site.
• Dell Cloud/Software Strategy Group: Messaging, writing and content management for cloud/SaaS initiative anchored in a Dell-Salesforce.com partnership
• Nokia Point & Find:
Content strategy, project management, strategic messaging and
copywriting for marketing, sales and training projects for mobile app
launch
• OS33.com: Project
management, information architecture, multimedia design, content
development and copywriting for cloud IT provider web site launch
Additional clients include Bytemobile, 3Com, Force 10, OS33 and Gilead
Sciences.
MANAGING DIRECTOR, EXECUTIVE PRODUCER and INTERACTIVE WRITER
E.ON
Interactive Design; Santa Cruz, CA, 1994 - 2003
Developed corporate B2B interactive communications, including web
sites, presentations, training programs, videos, and interactive DVDs
and CD-ROMs. Wrote proposals and project specifications. Scheduled
workflow, managed digital production teams and oversaw
budgets.
Worked with
clients to develop strategic messaging. Provided project management,
editing, and writing for over 100 projects. Launched
and edited an early blog “exploring
corporate interactive
communications.”
Clients included Cisco, HP,
Philips, Sun, 3Com, Acer, Varian, Toshiba, InsWeb and Oracle.
EDITOR-IN-CHIEF,
Catalyst
Magazine; Burlingame, CA, 1991 - 1994
Oversaw the launch of a national consumer magazine and direct response
catalog on sustainable living, published by an
Inc. 500 high-growth company. Edited all
content.
Integrated leading edge digital publishing technologies.
WRITER
and EDITOR, Freelance;
Stanford, CA
Wrote and edited business plans and financing documents
for numerous venture capital firms while earning an MBA at the Stanford
Graduate School of Business.
PUBLISHER
and EDITOR, Symposium
Productions; NY, NY
Published and edited specialty magazines and books. Acted as
Editor-in-Chief on three magazines that were successfully launched and
profitably sold. Published and edited 10 hardcover books sold in over
30 countries and translated into five languages.
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