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Project
Samples and Client Case Studies
We write and develop a broad range of interactive
and traditional communications for technology companies. Projects
include marcom materials, web sites,
training programs, user manuals, financing documents, video
and custom interactive programs. Following is information on a selection
of projects with many downloadable and
linkable
samples.
- OS33 – www.os33.com
Market: Outsourced cloud computing IT services
Audiences: SMBs (B2B)
Services: Copywriting, content development, project management
Content Developed: New web site launched from the ground up with extensive content
Web Site
www.os33.com
- Nokia Point & Find
Market: mobile services (LBS), mobile applications
Audiences: VARs (B2B)
and end users (B2C)
Services: strategic
messaging, writing, editing, project management, instructional design
Content Developed: Web
microsite, targeted brochures, service intro, case studies, white
papers, user guide, partner (VAR) training manual, banner ads, video
scripts and sales presentation
Web Copy & Marketing Collateral
Training Materials: User Guide & VAR Manual
Provided
instructional design and project management along with
writing and editing for a 96-page VAR User Guide & Training
Manual, covering both the Nokia Point & Find mobile application
and
Management Portal, a web-based publishing application for developers.
VAR
User Guide & Training Manual
Business
Development PowerPoint Sales Presentation
Worked collaboratively with the
group's GM and VP Sales to structure,
write and edit a 50-slide new business development presentation.
- Dialink –
www.dialink.com
Market: Voice and data services
Audiences: SMBs (B2B)
Services: Complete web site copywriting
- Wire Filter – www.wirefilter.com
Market: Carrier grade web security
Audiences: Tier 1 ISPs
Services: Strategic messaging and web site copywriting for site launch
- MegaPath
Market: Managed IP communication services (MPLS, VPNs)
Audiences: Tier 1 ISPs
Services: White paper copywriting and email campaigns
White Papers
- Bytemobile
Market: wireless networks
Audiences: wireless
operators’ marketing and technology staff (B2B)
Projects developed for: global
marketing and sales
Services: writing and
editing
Wrote
a series of eight Solution Overview Documents for use as primary sales
tools by
Bytemobile's global sales force; also wrote interactive demo scripts.
-
Market: cloud computing IT services
Audiences: SMBs (CTO, IT)
Projects
developed for: web copy
Services:
strategic cloud-computing focused repositioning and messaging, writing
and editing, content development, research
External IT Cloud Computing B2B Web Copy
- Force10 Networks
Market:
enterprise
networking
Audiences:
purchasers
of high-end enterprise network investments
Projects
developed for: marketing,
financing
Services:
writing
and editing, research
Marketing Case Study
Web Copy (B2B)
Financing/Business
Plan
- 3Com
Market: networking
Audiences: network
equipment purchasers; channel partners; small/home office end users
Projects developed for: marketing,
sales and training
Services: writing and
editing, project management, strategic messaging, instructional design,
interactive program development, video production
3Com Corporation is a global enterprise networking
solutions provider; they were recently acquired by HP. My work for 3Com
began
back in the 90's and has continued up to this day; I've written and
project managed dozens of projects, including:
Marketing:
Customer Success Stories
Albequerque Public School System
Case Study
Training Programs
Introduction to 3Com Networking
This
channel training program was developed as a 30-minute video, an
interactive CD-ROM, and a web site with
streaming video. The program won numerous awards,
including a Business Week Icon for innovative use of digital
video. Provided writing, project
management, information architecture and technical direction.
3Com’s Master of
Network Sciences (online training)
Acted as Project Manager, Technical Director and Content Editor.
3Com Connected Associates (online
training)
Acted
as Project Manager, Technical Director and Content Editor.
Strategic Sales Presentation
Worked collaboratively with two
VPs to write and develop 3Com’s high-level strategic sales
presentation. The downloadable sample is the voice over script written
for a multimedia version of the presentation.
Interactive Marketing
Presentations
User Manuals
Impact ISDN Modem Interactive
User’s Manual
- Key
Info Systems
Market: IT services
Audiences: network and IT managers (B2B)
Projects
developed for: marketing
and sales
Services:
writing
and editing, information architecture, strategic messaging, tag line
development, content development, web content
management (CMS)
Web
Site Copy and Content Management
Wrote,
edited, and
managed (with a CMS) all copy for the company's new web site with 200+
pages of content and hundreds of associated documents and links. Edited
and
updated old content; researched and wrote new content. Sourced
additional relevant content, including white papers, case studies, news
links, etc. Helped develop and refine the information architecture.
Worked extensively with back-end CMS to develop and populate the site.
- Gilead
Sciences
Market: pharmaceutical
Audiences:
internal
marketing teams
Projects
Developed For: training
Services:
research,
writing, and editing
Gilead Sciences is a
research-based biopharmaceutical company that discovers, develops and
commercializes innovative medicines in areas of unmet need.
Product Launch Marketing Case
Studies for Internal Training
Worked with Gilead’s
marketing group to research and write
a series of in-depth case studies (20 pages each) on past new drug
product launches for use in internal training programs. (These case studies are
confidential and not available for review.)
ADDITIONAL SAMPLES
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